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Something happened years ago, which I will always remember. A couple was building a house and they went out one weekend to take a look at the progress. The woman was disappointed because when they arrived at the site, the slab had not even been poured yet. There was PVC pipe sticking up and running around where the slab was going to be poured. The man told his wife they were going to pour the slab later the coming week. The wife’s response was: “When are they installing the kitchen cabinets?” The husband said it was going to be a while.

"It takes many good deeds to build a good reputation, and only one bad one to lose it.”

Your organization has an employer reputation. Your employer reputation is not what you think it is. Your reputation is what THEY think it is. They may be wrong. It may be easily proven to be wrong. But until you start getting the facts out there and effectively communicate, it will not change.

Recruiting is hard even in the best of circumstances. Unfortunately, most organizations are not in the best of circumstances. They also don’t know what it is which attracts and keeps great people. So let’s start at the beginning and discuss eight issues which I hear the most from the candidates’ point of view.

The number one pain point I hear from clients is: “I can’t find good people!!” When I look into what they are doing to find people, the issues are all over the board. One of the biggest is they do not know where to look. They are doing what they know to do and are not being successful in meeting their desired goal.

I have heard a story about a kid who was playing soccer. He was young and just learning the game. During a game one of his teammates scored a goal. All the parents got all excited and were telling the other kid how good he was. The first kid then said to himself: “Oh, is that what they want me to do? Kick the ball into the opposite goal?” The rest became legend as he quickly became very well known as a goal scoring machine.