What are 4 ways to tell you are being sold an irrelevant solution to a real problem?


Vendors constantly approach me with solutions to issues

My company has plenty of real issues and opportunities

Just like yours

Many solutions offered are irrelevant - why?



Is their solution really going to help me?

Or just cost me a ton of time and money?

Four questions I ask myself:

  • What in-depth questions has the vendor ask?
  • What do they know about my business, strategy and goals?
  • Is it one size fits all and what customization is available?
  • What is the Flashy Things to Substance ratio?
Our companies are special - they deserve real solutions

based on a diagnosis of our issues and opportunities