How do you increase the value of your largest employee segment?

A CEO said: "There are two types of people
- those who want to work and those who don't." 
I respectfully disagree. I think he is missing a third group - the largest group. 

I believe that there are THREE groups:  

1. The "Self starters". The self motivated. Everyone reading this email.  
2. The "Never got started". Unmotivated - live off the system.
3. Lastly, the "Silent Majority" - My guess is 40-60% of employees.
   1. Must be EXTERNALLY motivated.They don't have it within themselves.
   2. When INTERVIEWED - you thought they would be a GOOD EMPLOYEE.
   3. They started well but DID NOT CONTINUE.
   4. Supervisors think they lack INITIATIVE. 
   5. Eventually something happens - they LEAVE or get FIRED.    

The system gives them what THEY WANT: 

1. A structure going forward DIRECTLY LINKED to their job and value. 
2. EASILY communicated and understood. 
3. Employees help develop the structure - automatic BUY-IN. 
4. Easily measured and used as a performance EVALUATION.  

So, if you think your employees think like this: