Do your employees tell you that the culture is not what you think it is? Do you think you have an amazing culture but your turnover tells you something else? What is the difference between what you want and what they see? How do you measure it? How do you formulate your Strategy and Plan?
It is not how you see your Culture and Values that is important. It is how your employees see it. You will never convince them with words that your perception is right. It has to be done by a consistency of actions/behaviors.